HKU Vers: Kim Winder

Kim Winder – U’RE IN

‘Let’s not waste the gold of our body’.  

Nowadays we are increasingly investing in self-sustainable systems to preserve human mankind. We are searching for the best inventions to rejuvenate ourselves, while we forget to dive into our essence. Sometimes the solution is closer than you think. Every day we produce body liquids, and U’RE IN breaks the taboo of using them. In this interactive performative installation, I research how I can sell my liquid gold, and use branding to influence consumer behavior. 

Kim Winder captures her surrounding with analogue photography, as a way to understand her own thoughts. Often these reflections develop into a starting point of a performance and installation where she comprehend social dilemmas. Within her work, where time and change are central, she opens these subjects for discussion with the viewer.

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